02-05-2007
 Computer Spy Software

One of the most important pieces of information you need for a successful internet marketing campaign is good website tracking and conversion data. This data can tell you what marketing efforts are working, which are not, and which are working best. Using this data, you can improve your marketing efforts and profitability. There is a lot of data that you can get on your site visitors, but here are some of the most valuable data values that you should save and track.

a. Referral URL: This variable will tell you what site/page the visitor clicked through to your site from.

b. Entry URL: This will tell you what page of your site the visitor entered on.

c. Conversion Data: This data can tell you if the visitor made a purchase, joined your newsletter, or any other action you want to track.

d. Site footprints: This can tell you where on your site the visitor went, and tell you what pages they visited, and in what order.

Once you have setup software on your site to collect and organize this tracking data, then you need to start analyzing it. This is done most easily an d accurately with a larger amount of data. Here are the main things you’ll want to analyze.

1. Referral to conversions: Using y our referral url and conversion data, determine what sources of traffic get you the most sales for your investment. You can even use this data to pinpoint specific search engine keywords.

2. Entry url to conversions: Using your entry url and conversion data to determine which landing pages are most effective.

3. Other patterns: Look for other patterns in the data. For example, does most of the visitors that visit a certain page buy product?

Use your website tracking data wisely and you can explode your profitability, just by increasing the efficacy of your marketing efforts. There are also other forms of tracking software that allow you track other websites, to alert you of changes to content, etc. These can be very useful for tracking competitor’s sites, blogs, and basically staying on top of changes to other websites!

** Computer spy software, also known as computer monitoring software or keylogger, surreptitiously records the computer users’ activities without getting tracked and trapped. By the use of computer spy software, all of the user’s keystrokes, visited websites, viewed files, stored data, and even chat conversations are hacked and “kept in the record,” so to speak.

Do not believe everything you hear, see, or read about computer spy software—not all of them are really effective in fighting off the “spies” that may get integrated into your computer system. Most of the time, these computer spy software programs are nothing more than marketing hypes and do not really deliver. There are nearly a thousand computer spy software programs that become undetectable by any of the famed commercial anti-spy software these days. Moreover, computer spy software programs are oftentimes installed tenuously so they don’t get trapped. This does not mean that computer spy software programs are completely useless, though. In most cases, industries utilize them as a means to monitor their employees. Workers tend to browse the Internet for non-work-related information and, therefore, cause a decrease in their productivity to keep them from being idle, employee.

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